---
title: José Ávila – Propi
---

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<https://www.linkedin.com/in/jos%C3%A9-mario-%C3%A1vila-palomo-/> [mailto:josemario@propilatam.com](mailto:josemario@propilatam.com)

### José Mario Ávila

CEO of Propi

I'm a strategist with deep experience in M&A, startup growth, and venture building. I began my career at EY, later joined Hugo as its first executive, and led its capital markets team, securing over $40M in funding. I founded hugoVentures, delivering strong investment returns, and led Hugo’s $150M acquisition by Delivery Hero.

Today, I’m the CEO of Propi, where we’re building Latin America’s leading PropTech platform by transforming how people rent, buy, and invest in real estate. I’ve been recognized as a Tech Pioneer by the World Economic Forum, a Latitud Fellow, part of PropTech REACH, and a Forbes 30 Under 30 (2024) honoree.

![Startups logos (13)-1](https://sansalvador.impacthub.net/hubfs/Startups%20logos%20(13)-1.png "Startups logos (13)-1")

<https://www.linkedin.com/in/eduardo-franc%C3%A9s-argueta/> [mailto:eduardo@propilatam.com](mailto:eduardo@propilatam.com)

### Eduardo Francés

COO of Propi

As COO at Propi, I lead sales, product, and operations, driving innovation and digitalization of real estate transactions in emerging markets. I bring a background in fintech and startup scaling, with a track record of building high-performing teams and launching impactful products across Latin America. I’ve been named a Tech Pioneer by the World Economic Forum, a Latitud Fellow, part of PropTech REACH, and included in Forbes 30 Under 30 (2024).

### About Propi

 

Propi is transforming the real estate industry in the underserved markets of LATAM by offering a fully digital, end-to-end solution for property transactions. Unlike traditional real estate processes that are fragmented, slow, and lack transparency, Propi leverages technology to streamline pre-sales, secondary market sales, rentals, and mortgage assistance, making transactions faster, more secure, and more accessible for buyers, sellers, investors, and property owners.

<https://www.propilatam.com/sv> <https://www.linkedin.com/company/propilatam/> <https://wa.me/50371551691> <https://www.facebook.com/propi.latam/> <https://www.instagram.com/propi.sv/> <https://www.tiktok.com/@propi.sv> <https://x.com/propilatam>

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