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Ricardo Aguilar

Head of Growth of Y.O.D.A.

With over 12 years of experience in the advertising industry, Ricardo Aguilar has established himself as a visionary leader and digital transformation expert. His track record in media and advertising working with renowned brands such as Movistar, Pedidos Ya, and McDonald’s positions him as a key figure in the industry.
 
Ricardo envisions Y.O.D.A as a platform that not only connects advertisers with the most relevant OOH inventory but also empowers them with data-driven insights to optimize their campaigns. He aims to position Y.O.D.A as the go-to platform for OOH advertising.

About Y.O.D.A.


"The First Collaborative OOH Platform".

Y.O.D.A. acts as a bridge between the supply and demand for DOOH advertising, solving the main challenges faced by both sides of the market. By centralizing information, automating processes, and providing valuable data, YODA helps make DOOH advertising more efficient, effective, and accessible.

Y.O.D.A is the first collaborative platform that empowers digital screen owners to maximize the potential of their assets. By listing their inventory on Y.O.D.A, these owners join a network of thousands of other media, creating the largest and most dynamic digital out-of-home (DOOH) advertising market in the region. In summary, we transform their assets into a sustainable and scalable source of income.

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